Wisconsin Wins
The Wisconsin Wins program is a science-based, state-level initiative aimed at reducing youth access to tobacco products.
The Wisconsin Wins program uses an effective mix of education and oversight to keep kids away from tobacco products by:
- Conducting unannounced inspections at local tobacco retail outlets to track retailer compliance with Wisconsin’s tobacco sales laws.
- Providing free training and educational resources that help retailers understand and comply with the law.
- Fluoride VarnishEngaging in community outreach and education to communicate the importance of preventing youth access to tobacco.
As long as Wisconsin’s youth continue to gain illegal access to tobacco products, Wisconsin Wins remains a crucial component of our state’s tobacco prevention and control efforts.
What retailers need to know:
Wisconsin's tobacco retailers play a vital role in making sure both employees and customers follow the federal law. You can help everyone understand what Tobacco
21 means for them, just by reminding coworkers and customers that "21 means 21, no matter what.
Wisconsin Wins: Trained Employees, Tobacco-Free Kids
Did you know? If it contains nicotine, you must be 21+ to buy it in Wisconsin. Retailers: Vapes and e-cigarettes count! Keep our teens safe by
checking IDS for every sale, every time!
Knowing the Law - Free Training